Hi All!
This is the last post for this series on tools for Pinterst.com. There are still 22 more posts as part of the Ultimate Blog Challenge which will go until the end of July. If you want additional info on the tools to make Pinterest.com work for your business leave me a message and we may revisit this during the challenge.
I read about this tool in the April 2012 issue of Black Enterprise. If you think Shopinterest is awesome wait till you see what this one does.
May I present Stipple .com (formerly Stipple.it) in its founders own words,
"Every photo has a story behind it, but the Internet separates a photo
from its context, says Rey Flemings, 38, co-founder of Stipple (www.stippleit.com), a service that syndicates the data inside of a photo.
“Computers are able to read and understand text today. But when it
comes to images, the computers are still blind. A machine has no clue
what a group of pixels represent. Stipple is in the business of helping
computers know what is in images,” says Flemings, who launched the
company in June 2010. Shortly thereafter, he raised $3.5 million in
Stipple’s first round of funding from Kleiner Perkins Caufield &
Byers, a venture capital firm, as well as musician Justin Timberlake and
other investors.
Stipple uses computer vision to help a computer obtain information
from a photo. As a result, an image’s story or information stays with it
as it moves throughout the Web, and that information will stay
connected with the image no matter where it is published or how many
times it is republished.
When a viewer mouses over a photo they can learn anything the tagger
of the photo wants them to know. Publishers can add information about
objects or people and even tag products for sale within an image. For
example, the brand of sunglasses the subject is wearing, the price of
the car they’re driving, or the cost of the vacation they are taking can
all be available to the viewer. A photo can even act like a microsite
containing other photos, videos, music, or tweets. That information will
stay with the photograph as it is used by bloggers and by individuals
on social media sites.
For photographers, Stipple provides an opportunity to earn money from
display advertising, and advertisers will be able to turn images into
e-commerce points of sale, build brand awareness, and collect analytics
to show which photos perform best in ad campaigns. It’s free for anyone
to get started, and Stipple users get 10,000 free mouseovers or
engagements with their photos; after that, prices start at $25 for
engagements or campaigns. The company also sells display ads inside of
photos.
Flemings, who is the former president of the Memphis Music
Foundation, a nonprofit organization that helps cultivate a viable music
industry in the city, has worked between the realm of music and
technology for several years.
Currently, Stipple is being used by more than 3,000 publishers,
including sites affiliated with Time Warner and Condé Nast. When the
service launched almost two years ago, Stipple was limited to a smaller
group of approved brands and publishers. Now, starting this month, any
small business or individual can use Stipple to tag photos.
" http://www.blackenterprise.com/technology/tag-you're-paid .
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| Stipple screenshot |
For me this is the greatest thing since popcorn. Why? because you never lose "custody" of your image. Great for everyone who posts images on the net. They are ALWAYS traceable back to you. I love the fact you can put mini videos within the photo and that it has its own standalone analytics.
Sign up to try the service here and no I am not an affiliate. https://stipple.com//
Michelle
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