Tuesday, November 6, 2012

Google For Entrepreneurs

Hi All!

Google's latest new tool is Google For Entrepreneurs. I know! I know! Another "tool" to learn. This one has multiple benefits. http://www.google.com/entrepreneurs/ This is Google's program (website) set up to address the needs of entrepreneur's, a small segment of the population.

Google has taken on the task of helping entrepreneurs when they need the most help, the all important first five years.

Google states on their blog:

Our focus is threefold:

  1. Partnerships with strong organizations that serve entrepreneurs in local communities
  2. Google-led programs to bring our teams and our tools directly to entrepreneurs
  3. Placing relevant Google tools in the hands of start ups as they are getting off the ground and ready to scale
  Google is targeting three areas to provide services.

1.Programs  to meet the needs of different segments of the community. Examples are:
a. Women 2.0  Women 2.0 is a media company providing content, community and events for aspiring and current female technology innovators. Its mission is to increase the number of female founders of technology start-ups with inspiration, information and education. Google's partnership will help Women 2.0 expand their Founder Friday series into four new cities (Detroit, New Orleans, Sao Paulo, and Moscow) and use Google technology to empower and connect these communities. 

 bNewME Accelerator is a residential technology start-up accelerator for businesses led by underrepresented groups (African-Americans, Latinos, and Women) in the technology industry. The goal is to catalyze these entrepreneurs by offering them mentor ship and access to Silicon Valley mentors, partners, and investors. The entrepreneurs live and work side-by-side for 12 weeks and work directly with mentors from across Silicon Valley, leading up to a final pitch to investors during Demo Day. To date, the program has received more than 400 applications, 27 have been accepted and 17 businesses have graduated. Google is the proud presenting sponsor of NewME.

2. Events -Women 2.0 Pitch New York program where women from around the world come to pitch their technology  Nov. 13-17, 2012 in New York City.

3. Resources
Google has partnered with organizations around the world like the Branson Center for Entrepreneurship, incubators and funds to provide resources for entrepreneurs to get off the ground and running.

Most of the activities have already taken place, with the exception of the November event in New York.

You can find more info and check back to find out the programs for 2013 here .

Check it out and come back and share your thoughts. Do you think this is a passing fad for Google or will they stay in it for the long haul? Are these programs beneficial to your business? What you like to see Google add to their entrepreneurship programs?

Looking forward to your comments.

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