Monday, April 9, 2012

RE-Visiting Pinterest for Business

On January 23, 2012 I wrote about using Pinterest for business. In that brief time Pinterest has leaped ahead to be the third most searched site and the third fastest growing site after Facebook and Twitter. Media pundits will have you believe that its just a bunch (a very LARGE bunch. Smile) of women sharing pictures and recipes. But surprise, surprise there are men on the site as well. The top men users were recently announced.

Here's where it gets really interesting all manner of apps and third party sites have been set up to piggyback off pinterest. I recently signed up for

Pintics on Youtube

Businesses are finding creative ways to use pinterest as evidenced by the Pinterest 2012 Nissan Altima Reveal Contest on Pinterest. .


 Other businesses are using pinterest to show off design skills, real estate viewings and howtos, example make a wire ring.

Want to win perks for using Pinterest. Now you can based on your "Pininfluence". In pinpuff's own words what that means

What is Pinfluence?

Pinfluence is measure of your popularity, influence and reach on Pinterest. It also decides monetary value of your pins & traffic your pins generate. We are doing some really cool stuff around Pinterest and first 1000 beta users will get exclusive invite to try out our experiments with Pinterest well before it is opened for all.

Another site to measure your influence is which provides analytics and a means to measure your influence assigning a score to your influence.

My current score is 36.1, which surprised me because I'm not on Pinterest that often (couple times a week). According to them my influence is very good even thought I don't have hundreds or thousands of followers. which is a dashboard for Pinterest. has jumped in and created a pinterest icon for your email signature.

The takeaway is to look at how your business can be showcased on Pinterest especially if photos are a part of your making strategy. Pinterest may offer more flexibility to get your message before your market than Facebook.

I'm curious as to how you're using Pinterest. Leave a comment telling us what works for you.


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