We attended this years annual trade show put on by the Scottsdale Chamber of Commerce. The Chamber is known for its themes and putting on a great show. I don't know if it is the economy or the cloud hanging over their head from the lawsuit that they have lost on two judicial levels, but it was not the same.
This years theme was "Walking the Red Carpet." The Chamber as usual did a great job. They had the red carpet set up complete with backdrop. Kidder and staff were dressed for the event. The vendors this year made NO effort to get into the theme. This year only one or two booths even made an effort by dressing in after 5 attire.
Last years' theme was "The Fabulous Fifties" and the vendors were all in. The winner of the best booth design was very hard to pick. We wanted a hair salon to win. They had cigarette girls and a nail tech who dressed as Madge from the old dishwashing detergent commerical (Dawn I think) she even had a bottle in her pocket. The booths were Fabulous.
I know the economy is in the tank, but if you're going to spend the money for a booth, you have to put your game face on and give your best effort.
If you had spent the money on a booth what would your selling technique have been. Would you have gotten in the spirit of the theme, or business as usual?
As always you can click on the title to reach the Chamber.