I had to take a break from social media. All those mindless platitudes and quotes to show how clever you can be were getting on my nerves. I like information I can use. Facebook may be the 300 pound gorilla in the room but it isn't paying my bills. The endless changes are making it a job just to stay current without the resulting cash flow.
Notice how everyone's a social media expert these days. I'm in the beta group for everything Google rolls out. Yet, when I talk to these experts, they know less than I do. I'm almost getting to the point I don't want to go to networking events here in Arizona because most of the people who come are one of three professions, ie real estate, social media or a consultant. Notice none of them are producing anything. Although I did recently meet a charming young attorney whose practicing immigration and bankruptcy law which is near and dear to my heart as that's how I started out. I suggested she add business and go obtain certification in immigration by the American Bar Assocation. I hope she takes that free advice to heart.
I network like most people breathe, its second nature for me. You tell me you interested in turning waste into fuel, my mind will immediately go to sources for you to obtain the product as well as potential buyer. I had a woman once tell me I knew you were ill when you told me "I don't know". She went on to state she had never asked me a question I couldn't give her a resource for. I never thought about it until she told me that. Her comment made me realize what a resource person I am. I love knowledge for the sake of knowledge, an a voracious reader and information gather. I've prepped folks for encounters with other cultures both in the US and while they were overseas. More importantly my background in law and research makes me keep checking until I've confirmed the info to my satisfaction.
So now I'm setting down and putting pen to paper to monetize this skill as the new catch phrase goes. I'm not getting any younger and can't keep giving the info away. Smile
I haven't added any pictures because B'girl wasted nail polish remover on the laptop keyboard. Now I have to go buy another computer, a process I put up there with going to the dentist or the auto repair shop. That's what I'll be doing this weekend. Smile
Hope you have a great weekend.
Michelle
Saturday, September 10, 2011
Remembering September 11
I think all Americans are taking time to reflect on what September 11 and the events that occurred that day. I think what you were doing is burned into our collective psyche. Why? This was the first time war and the destruction which insures was brought home. We had never before faced an enemy on our own turf. I believe that Americans considered the destructive we wrote in other countries like a video game or a movie. People were being killed over there but it wasn't really real for us. They were the "Other" and everyday Americans had no frame of reference other than the movies. We had no emotional tie ends. You might see a Mother wailing over the loss of her loved ones after a missile went awry, but there was no emotional response from Americans. We are not a heartless people just the opposite. Yet the average American had no frame of reference for the scale of destruction a single missile or airplane could cause. We just didn't get it.
Until September 11. We the Average American was forever changed by what we saw. We were shaken in our collective boots. I think until 9/11 we considered ourselves invincible and untouchable, after all We are Americans. That was our collective psyche because we had no other frame of reference until September 11 brought us into the real world. This generation of America will forever be changed by the events of 9/11 and its aftermath.
The question is did we learn ANYTHING from it?
God Bless America may she forever be strong and compassionate.
Until September 11. We the Average American was forever changed by what we saw. We were shaken in our collective boots. I think until 9/11 we considered ourselves invincible and untouchable, after all We are Americans. That was our collective psyche because we had no other frame of reference until September 11 brought us into the real world. This generation of America will forever be changed by the events of 9/11 and its aftermath.
The question is did we learn ANYTHING from it?
God Bless America may she forever be strong and compassionate.
Wednesday, September 7, 2011
Interesting Article on Marketing to the Chinese
Marketing to the Affluent Chinese: Target the event, not the individual !
Targeting a specific type of consumer or client when designing a product for China can cause serious headaches. Indeed, it is common knowledge that there is no single « Chinese Consumer », but rather a multitude of Chinese consumer types. The Northern Chinese may be opposed to Southern Chinese, East Coast Chinese to Chinese from the backward central regions, New Money to Old Money, “hard-earned” money to “dirty” money. Is there a key to targeting potential clients in this extremely fragmented market?
For over six years, we have been interviewing affluent Chinese of all sorts about their lifestyle and associated product purchases, and this has convinced us of the following: there IS a common denominator among all the affluent Chinese. For all of them, social events in China are extremely codified and require the display of specific categories of luxury products.
For example:
Rich Chinese often display numerous, expensive luxury watches, which makes us smile and think that the Chinese are avid watch collectors. In fact, during our interviews, the Chinese explain (quite logically) that each watch fits a specific event and therefore multiple watches are necessary: one for the workday, which will be common / low profile i.e. a Rolex or a simple Omega; one for the Board or Communist Party meeting i.e. a premium watch such as a Patek Philippe with complications or an Audemars Piguet ; one for sports activities – a Tag Heuer or a diving watch like the Omega Submariner ; one for parties with sophisticated friends – a diamond watch from Piaget or Cartier… And as people get richer, the events subdivide, specific sports will require specific watches i.e. a diving watch for diving, a Jaeger Lecoultre Reverso for Polo, etc …
The same pattern exists in the women’s universe, clothing for example: at work (all the women work in China) a skirt and a sophisticated top, for shopping a casual outfit which may include trousers, for an evening event a evening gown, for a Charity lunch among women a very sophisticated but this time short dress, for sports – sportswear, for golf – golf apparel, for yoga an indoor outfit made of expensive fabric such as single thread cashmere…
Events are codified and the Chinese are very formal. While it is difficult to describe a « typical » Chinese, all the Chinese across the country will agree on the same attributes to wear at the same types of events. This flows from the strong influence of Confucianism, which dictates what is called Chinese « good taste », or rather the importance, as taught by Confucius, of behaving in the appropriate manner in each specific circumstance. What the Chinese call « Good Taste » today is nothing more than what Confucius called the « virtue of the gentleman ».
The key to marketing a luxury brand or product in China, therefore, is to find the related event, rather than to determine the type of client or consumer. Once you’ve identified the event, you will be able to roll out a lifestyle-marketing plan that will be simple, effective – and very lucrative.
The site can be reached by clicking on the title.
Targeting a specific type of consumer or client when designing a product for China can cause serious headaches. Indeed, it is common knowledge that there is no single « Chinese Consumer », but rather a multitude of Chinese consumer types. The Northern Chinese may be opposed to Southern Chinese, East Coast Chinese to Chinese from the backward central regions, New Money to Old Money, “hard-earned” money to “dirty” money. Is there a key to targeting potential clients in this extremely fragmented market?
For over six years, we have been interviewing affluent Chinese of all sorts about their lifestyle and associated product purchases, and this has convinced us of the following: there IS a common denominator among all the affluent Chinese. For all of them, social events in China are extremely codified and require the display of specific categories of luxury products.
For example:
Rich Chinese often display numerous, expensive luxury watches, which makes us smile and think that the Chinese are avid watch collectors. In fact, during our interviews, the Chinese explain (quite logically) that each watch fits a specific event and therefore multiple watches are necessary: one for the workday, which will be common / low profile i.e. a Rolex or a simple Omega; one for the Board or Communist Party meeting i.e. a premium watch such as a Patek Philippe with complications or an Audemars Piguet ; one for sports activities – a Tag Heuer or a diving watch like the Omega Submariner ; one for parties with sophisticated friends – a diamond watch from Piaget or Cartier… And as people get richer, the events subdivide, specific sports will require specific watches i.e. a diving watch for diving, a Jaeger Lecoultre Reverso for Polo, etc …
The same pattern exists in the women’s universe, clothing for example: at work (all the women work in China) a skirt and a sophisticated top, for shopping a casual outfit which may include trousers, for an evening event a evening gown, for a Charity lunch among women a very sophisticated but this time short dress, for sports – sportswear, for golf – golf apparel, for yoga an indoor outfit made of expensive fabric such as single thread cashmere…
Events are codified and the Chinese are very formal. While it is difficult to describe a « typical » Chinese, all the Chinese across the country will agree on the same attributes to wear at the same types of events. This flows from the strong influence of Confucianism, which dictates what is called Chinese « good taste », or rather the importance, as taught by Confucius, of behaving in the appropriate manner in each specific circumstance. What the Chinese call « Good Taste » today is nothing more than what Confucius called the « virtue of the gentleman ».
The key to marketing a luxury brand or product in China, therefore, is to find the related event, rather than to determine the type of client or consumer. Once you’ve identified the event, you will be able to roll out a lifestyle-marketing plan that will be simple, effective – and very lucrative.
The site can be reached by clicking on the title.
Tuesday, September 6, 2011
Review of of the movie "Colombiana"
I took b'girl to see ""Colombiana" starring Zoe Saldana. I guess Zoe is the new female action heroine. The movie was quite an adrenaline rush. Yes, it was a drug related movie, so it was bloody. B'girl covered her eyes in certain parts.
Yes, I covered my eyes too in some scenes. I loved the movie's action scenes. I've always joked about women being deadlier than the male. This movie put that into play. Saldana was excellent in her single mindedness.
Go, it was a good way too sped a Sunday afternoon after walking the mall. B'girl's actual favorite way to spend a Sunday afternoon.
As always you click on the title go to my site to purchase a "pretty".
Smile
Yes, I covered my eyes too in some scenes. I loved the movie's action scenes. I've always joked about women being deadlier than the male. This movie put that into play. Saldana was excellent in her single mindedness.
Go, it was a good way too sped a Sunday afternoon after walking the mall. B'girl's actual favorite way to spend a Sunday afternoon.
As always you click on the title go to my site to purchase a "pretty".
Smile
Monday, September 5, 2011
Social Media is helping TV. Do you Agree With His Statement?
quoted from gary
It’s not “television versus social media”, it’s “social media is helping television
Gary V seems to be going against what all the other social media gurus's are touting. Namely that television is dead.
Do you agree with him ? Why or Why Not?
Thursday, September 1, 2011
VIP Preview of the DEBT
I had VIP passes to see THE DEBT Tuesday at Harkins Theatre. We normally end the Eid by going to a movie. I took my neighbor.I was not sure what to expect even after reading the little write up they have at check in. I don't understand how a movie made in Israel, with a Jewish cast could hit so many stereotypes of Jews. I thought the movie was insulting to those who had lost their lives in the Holocaust. I like Helen Mirren but until the last 10 minutes of the movie she was not a sympathetic character.
I must have completely missed the point of this movie. I hope it was to show that we are all human and do stupid things we regret. I hope the purpose was to show that it is never to late to redeem ourselves.
Your thoughts on the movie?
I must have completely missed the point of this movie. I hope it was to show that we are all human and do stupid things we regret. I hope the purpose was to show that it is never to late to redeem ourselves.
Your thoughts on the movie?
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